EXEED by Al Ghurair Signs Up as Official Partner of Dubai Marathon 2024
Dubai (UAE): The 2024 Dubai Marathon will see one lucky runner drive off with a brand new EXEED LX Comfort after the iconic sporting event is staged in Umm Suqeim on January 7.
The ruby red SUV will go to the winner of a draw open only to runners registered to take part in either the 4km Fun Run, the 10km Road Race or the classic 42.195km Dubai Marathon itself.
The car raffle is part of a new sponsorship agreement between the event and EXEED by Al Ghurair, the renowned premium vehicle brand represented by AG Auto in the UAE, that sees EXEED as Official Car of the Dubai Marathon 2024.
As well as offering a brand-new car in a draw that is open to registered runners only, EXEED will also provide the recently launched RX model as Lead Vehicle for the elite marathon athletes as well as a fleet of EXEED support SUVs will be on hand to facilitate the organisation and infrastructure needs of the event.
"The partnership with the Dubai Marathon exemplifies our dedication to delivering high-quality vehicles that blend style, performance and innovation,” said Ricky Mullins, Head of Business Development at EXEED by Al Ghurair.
“We are honoured to be an Official Race Sponsor and set the pace for yet another successful edition of Dubai’s memorable road race. We are excited to be part of the marathon's journey, which mirrors our brand values of resilience, endurance and determination, and wish every participant the best of luck.”
Sanctioned by the Dubai Sports Council, the 2024 Dubai Marathon will start and finish on Umm Suqeim Road with three races – the 4km fun run, the 10km road race and the classic 42.195km marathon distance.
It will be the first time since 2020 that the event is staged in the area with runners starting and finishing on the Umm Suqeim Road close to the Dubai Police Academy with the 42.195km distance taking in Jumeirah Beach Road and passing in the shadows of the iconic Burj Al Arab and Madinat Jumeirah.
“The chance to win a new car is a fantastic opportunity for every single runner who signs up to take part in the first big city marathon of 2024,” said Race Director Peter Connerton. “We’re delighted EXEED by Al Ghurair has joined us as a race sponsor. Their involvement will help us stage a memorable sporting event along the Dubai coast, while showcasing their vehicles to thousands of runners as well as millions of TV viewers worldwide.”
He added: “Every run number allocated through the online registration system will go into a prize draw with one lucky runner – no matter where they finish in the race of their choice – winning an EXEED LX Comfort.”
The EXEED LX Comfort SUV boasts 190hp, Front-Wheel Drive (FWD) with a 1.5 TCi engine with a fuel economy of 16.5km/l. The SUV features the latest in-car entertainment technology, including a premium Sony Sound System, Apple CarPlay, Android Auto, Drive Mode Select and eight omnidirectional speakers.
Those looking to compete in any of the three race categories – 4km, 10km and the 42.195km marathon – and be in with a chance of winning an EXEED LX Comfort - can register online now through the official website dubaimarathon.org.
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About EXEED by Al Ghurair
EXEED by Al Ghurair is a new premium brand that combines the centuries-old traditions of European automotive culture with the latest intelligent manufacturing technologies that China is known for today.
Designers and engineers from BMW, Jaguar Land Rover and other European automobile concerns take part in the development of EXEED cars, and the production itself is carried out at the facilities of an enterprise created by a Chinese company together with Jaguar Land Rover. With a wealth of experience and technical expertise, the European partner ensures identical manufacturing processes and the highest level of quality control across all of its manufacturing sites, including the EXEED vehicle plant in China.
EXEED by Al Ghurair also cooperates with world-famous automotive component suppliers in the field of component manufacturing, including Fortune 500 companies such as Intel, Bosch, Magna, etc.
For more information, please visit: www.exeed-uae.com
About Al Ghurair Investment:
Al Ghurair Investment is one of the largest diversified family business groups in the Middle East, with operations in six distinct industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility and Ventures. Established in 1960 as a trading business, Al Ghurair was one of the first pillars of industry and commerce in the emerging United Arab Emirates.
From modest beginnings, and with a proud history of innovation and entrepreneurship, the Al Ghurair family name has become synonymous with the heritage, evolution and vision of the prestigious country itself.
Headquartered in Deira, the business’ diversified operations span more than 50 countries across the globe, employing approximately 28,000 people. Today, Al Ghurair Investment continues to build on its enduring 60+year legacy, guided by its purpose: ‘Enhancing Life’, as it strives to facilitate meaningful and sustainable change across the communities within which it operates. For more information, please visit: www.al-ghurair.com